Long Beach Radio recieved the following letter this morning from an email address associated with Jeff Mathieson, we do not know if the other names agreed to be undersigned;
(since we originally posted the letter below Westerly News has published a story on the situation
HERE, Canada.com links tend to disappear so if the link doesn't work the story has probably been taken down)
Clarity
The
Hotel Tax, collected by large accommodation providers in Ucluelet
comes back to Ucluelet for tourism for the benefit of ALL
tourism-related businesses and has been collected for approximately 4
years now. This tax came in to being by referendum – to vote yes or
no, one had to be a FRAP (Fixed Roof Accommodation Provider – 4
units or more). Tourism Ucluelet (TU) was set up with a mandate to
market Ucluelet externally and while under the umbrella of the
Ucluelet Chamber of Commerce (UCofC), the elected TU Board had to
consist of 6 FRAP members and 2 other businesses. TU has a
contract with the Province outlining terms of reference to spend
these marketing dollars for the benefit of all. Approximate dollars
received to spend on showcasing Ucluelet’s charms comes in at about
$130,000 per year.
Using
these funds, TU has effectively marketed Ucluelet through web, print,
film, consumer shows and the Ucluelet App.; providing maps and
booklets for businesses to guide tourists in town. Seed money was
provided for the start of the Ucluelet Salmon Derby. Marketing
support has been provided to the Wild Pacific Trail and the Ucluelet
Aquarium. Tourism Ucluelet’s constitution was drawn up to represent
all business in Ucluelet not just Ucluelet Chamber of Commerce
Members or FRAP members. B&B’s, vacation rentals, restaurants,
tour operators – those funds are for the benefit of all. These
funds are separate from the UCofC’s funding, which comes from a
share of business licences. Most accommodation providers this year
are now reporting a significant increase over last years advance
booking at this time. In some cases it is over 60%.
Gardener
Thornton Report best business practice recommends after a threshold
of $100 k in income is achieved, it is advisable to become a separate
entity. This would enable Tourism Ucluelet to apply for grants, have
Pay Pal on the site on the Ucluelet.Travel.com website, take
ownership of web domains, and have direct billing through TU
(currently telephone bills are the name of a board member who is then
reimbursed), simplify accounting practices, PST,GST,HST.
TU
then approached the District of Ucluelet (DofU) to separate from the
UCofC as a separate entity. A list of requirements was drawn up by
the District of Ucluelet, in writing and signed by the mayor of the
time, Eric Russcher. A time was agreed to by TU and DofU. Although 4
months beyond the timeline mutually agreed to by TU and DofU . TU met
with the District of Ucluelet,who changed the original terms in the
written agreement and tried to implement processes for marketing
Ucluelet. District staff were now to be involved and constraints
implemented that do not lend itself to effective marketing. Marketing
must be flexible and reactive to opportunities that arise. It
should be noted that an election had been held during this process,
and although the previous Mayor Russcher and Council was supportive,
the new Mayor and Council did not want to adhere to the previous
agreement outlining separation of TU from UCofC,
Tourism
Ucluelet then decided to continue as it previously had for 4 years
under the UCofC. The UCofC replied with requirements that fell
outside of the Terms of Reference/Contract with the Province that
were agreed to at inception of Tourism Ucluelet.
Criticism
of lack of financial reporting has been made and a letter was
received from UCofC to TU outlining a brand new set of terms of
reference that has not been approved by the Finance Minister. The
letter, signed by Marilyn MacEwan, President of UCofC on April 18
2012 implied that TU members could be seen as embezzling funds. Some
TU board members resigned immediately and others resigned after
seeking legal advice. It should be noted that Tourism Ucluelet were
required to share bookkeepers with the UCOC for the sake of full
transparency. Tourism Ucluelet has been commended by an
Administrator in the Minister of Finance for its reporting. The
District of Ucluelet has had copies of all financials.
Tourism
Ucluelet has been critical of the UCOC recent $10,000 expenditure for
marketing the Edge to Edge Marathon. This expense could have been
paid for with marketing dollars from TU, not the limited funds from
the struggling UCofC. Reasons given from UCofC for not willing to
approach TU, were the refusal to work with an elected board member
of the TU board. In doing so the UCOC also failed to utilize grants
that were available to TU. This same reason was given for not
attending TU’s monthly meetings where they would have been fully
entwined of Tourism Ucluelet's activities. The UCOC recently applied
to the District of Ucluelet for a larger portion of business license
fees, yet is not utilizing TU funds.
Marketing
has been halted in Ucluelet. TU contracted staff member has been
layed off. The District of Ucluelet has failed to reimburse $25,000
in tax dollars to TU. The UCOC has put an “all stop” on further
expenditures. The TU board has resigned.
This
is a matter of the control of marketing funds; criticisms and
controls aside, the intention of the Province of BC was to have a
separate marketing board, TU, support of the FRAPS and a large
representation of FRAPS, who collect this money on the TU board.
We
would like to thank all the past members of our board; Former Mayor
Russcher, Keith Morrison of Parks Canada; Kathy and John DeVries who
many times went beyond the call of duty in the promotion of Ucluelet.
We would like to convey our gratitude the hard work of all
associated with the Aquarium, The Wild Pacific Trail,
The
Ucluelet Salmon Derby. Finally to all the dedicated business people
of Ucluelet who enhance and make our product.
Lorne
Preistley
Brian
Clarkson
Jeff
Mathieson
Cathie
Oliwa
The accuracy of the claim herein and what this means for tourism marketing and initiatives already in motion I cannot say. Hopefully a more complete story will be generated soon.
Thanks for listening to Long Beach Radio